Project overview
Working with the Met Office since 2015, we developed a cohesive identity for WISER to ensure every output feels consistent and recognisable. We defined the core visual elements and applied them across a wide range of digital and print content, balancing clarity with strong brand presence.
Because WISER operates internationally, we designed assets to scale across audiences, formats, and channels without losing impact. To bring key messages to life, we created bespoke interactive illustrations that make complex topics easier to understand and more engaging to explore, while staying aligned with the overall system.
Results
WISER now has a strong, flexible identity that the Met Office can use across campaigns, publications, and day-to-day communications. A consistent visual system improves recognition and builds trust with global audiences. Digital and print assets share the same structure and tone, making the work easier to extend without design drift.
Our interactive illustrations add depth and clarity, helping users grasp key points quickly and stay engaged for longer. With reusable templates and clear rules in place, new content can be produced faster, remain on-brand, and communicate complex information with confidence.
Industry
What we provided
