Project overview
Trailhead needed a visual system that matched the character of its experimental, hop-forward beers and stood out on shelf.
We created bespoke illustrations for products and packaging, giving the range a bold, ownable style that spans across IPAs, pales, NEIPAs, DIPAs, stouts, and lagers. The illustration approach helps each beer feel distinct while staying part of one family. Alongside packaging, we supported Trailhead’s social media with consistent content that promotes releases, reinforces the brand story, and keeps audiences engaged between batches.
Results
Trailhead Brew Co now has a distinctive illustration style that strengthens shelf impact and gives every beer a clear point of difference. Packaging and product artwork feel cohesive across the range, helping customers recognise the brand while still spotting new releases quickly.
The visual system also supported the brewery’s experimental approach, making it easy to introduce new variants without losing consistency. On social media, regular on-brand content keeps launches front of mind, builds familiarity with core session beers, and maintains engagement between small batchess.
Industry
What we provided
