Project overview
Pencarrie needed an agency partner they could rely on when studio demand peaks. We built a simple, repeatable process for producing ad-hoc campaign packages at pace—typically three per week.
Each pack can include email communications, web ads, and printed flyers, all aligned to one message and one visual style. We use Pencarrie’s brand assets as a base, introducing new design elements where needed. Creative always centres on the promoted clothing label and product, with Pencarrie positioned as a clear, consistent secondary brand through every touchpoint.
Results
Pencarrie now has a dependable overflow design service with clear pricing and predictable turnaround times. Our itemised menu lets teams order single assets or discounted campaign bundles, making budgets and schedules easier to plan. A consistent workflow keeps email, web, and print aligned, so campaigns launch faster and look joined up.
As requirements grew, we scaled with them—supporting Pencarrie’s own brands, then the independent labels they distribute. The relationship also opened up wider creative support, including annual campaign themes, trade-show graphics, homepage banner advertising, and brochure development.
Industry
What we provided
